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Seven out of ten Spaniards have a very positive or positive perception of renewable energy.
Engie has published its IV Sustainability Report, a study carried out by GAD3, with the aim of understanding the public’s perception of the energy transition, climate change and sustainable consumption. The study was based on 4,031 interviews conducted throughout Spain.
Among the main findings, it is noteworthy that 71% of the population has a positive or very positive perception of renewable energy. In addition, 77% of those surveyed believe that renewable energy contributes to reducing emissions and combating climate change.
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Would you be willing to pay more for a sustainable product or service?
In relation to consumer behaviour, we asked respondents if they would be willing to pay more for a sustainable product or service; 59% of people would be willing to pay more depending on the type of product or service. The areas where this willingness is most concentrated are mainly energy, with 42%, followed by transport, voted for by 41%, and food, with 38%. To a lesser extent, products and services such as technology, with 24%, and clothing, with 23%, were mentioned.
Even so, we asked what they consider to be the main reasons for not adopting a more sustainable lifestyle, and the main barriers cited by respondents are the economic cost, voted for by 45% of the population, and lack of information, with 35%.
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Around 40% of respondents believe that Spain should accelerate the implementation of renewable energies.
When asked what Spain should do with regard to renewable energy in terms of its implementation, 39% of the population believes that its development should be accelerated. This percentage increases progressively with age. A smaller proportion prefer to prioritise formulas such as self-consumption and energy communities (21%) or to maintain the current pace of renewable energy development (15%).
44% of respondents support renewable energies being prioritised over other industrial processes in the fight against climate change. Among those who claim to be familiar with renewable energy facilities, 53% mention photovoltaic plants and 36% mention onshore wind farms.
With regard to the attribution of responsibility for action on climate change, 48% identify the national government as the main actor, followed by citizens (31%) and businesses (30%).
Technical specifications
Universe: Spanish population over the age of 18.
Scope: National.
Information collection procedure: Computer-assisted web interview (CAWI).
Sample size: 4,031 interviews, sample distribution of interviews shown in the following table:

Questionnaire: 31 questions.
Sampling error: ±1.6% (n=4,031) for a confidence level of 95.5% (two sigmas) and in the worst-case scenario of P=Q=0.5 in the case of simple random sampling.
Duration of the interview: approximately 8 minutes.
Fieldwork dates: 9 to 24 September 2024.





