Planeta Formación y Universidades Study | II IA Barometer. Colombia

• Colombia takes centre stage in this new edition of the study conducted by GAD3 for Planeta Formación y Universidades

The second edition of the ‘Barometer of AI and employability of the future’ has been presented, this edition focusing on companies, a study prepared by GAD3 for Planeta Formación y Universidades focusing on Colombia. It reveals that 95% of those surveyed are familiar with at least one artificial intelligence tool, a figure that reflects the widespread penetration and familiarity with this technology in the country.

This video provides context for the barometer, both in its first edition, which focused on students and teachers, and in this second edition, which focuses on workers and managers.

 

• Curiosity and positive emotions towards AI

In general, the perception of artificial intelligence is more positive than negative in all the countries analysed. Curiosity is the predominant emotion, mentioned by more than half of the participants, reaching its highest point in Colombia (72%). This data shows a growing interest and a favourable disposition towards learning and exploring new technological tools.

• Cross-cutting knowledge and adoption in the personal sphere

The study indicates that knowledge about artificial intelligence is widespread at all educational levels, with figures exceeding 90% even among those with only secondary education. Likewise, the use of AI is more common in the personal sphere than in the professional sphere in all the countries analysed. Colombia leads on both fronts: 83% of managers and 74% of workers use AI in their daily lives, percentages higher than those in France, Italy and Spain. In the workplace, the education (79%), audiovisual (62%) and health (59%) sectors stand out in particular, where AI adoption is highest. The report also reflects a predominance of positive attitudes towards this technology in the professional environment.

• Colombia, at the forefront of artificial intelligence training

Colombia ranks as the country with the highest level of AI training among its workers: 4 out of 10 have received some form of training in this area. However, only 7% have accessed such training within their company. In contrast, Spain and Italy are around 20%, while in France only 13% say they have received training in artificial intelligence.

• Challenges and opportunities for AI adoption

The study also shows that 1 in 2 Colombians believe that specific training would help them start using AI tools, followed by the need for technical support (32%) and time to explore its application (31%).

Among those who do not yet use artificial intelligence tools, the main reason is that they do not consider them necessary for their current tasks, highlighting the importance of training and awareness as key levers for wider and more effective adoption.

 

Download the full report from the website at Planeta Formación y Universidades

 

Technical specifications. In-depth interviews:: 

Universe: Executives or decision-makers in organisations from different sectors (health, education, business and audiovisual)

Geographical scope: National (Spain, France, Italy and Colombia)

Information collection procedure: In-depth online interview (via Microsoft Teams), moderated with a semi-structured script in the official language of each country.

Characteristics of the overall sample:

• • • Size: 11 interviews.
    • Profile: Executives or decision-makers.
    • Organisation size: 2 micro-enterprises (<10 employees), 2 small enterprises (10-50 employees); 3 medium-sized enterprises (50-249 employees) and 4 large enterprises (>250 employees).
    • Sector of activity: 2 Education, 1 Health, 3 Audiovisual and 5 others (industrial, technological, etc.).
    • Executive profile: 3 general managers (Chief Executive Officer/founders, administrative management/manager, etc.) and 8 technical managers (Chief Information Officer, Chief Technology Officer, Chief Data Officer, etc.).
    • Gender: 7 men and 4 women.

Characteristics of the sample in Colombia:

• • • Size: 3 interviews.
    • Profile: Executives or decision-makers.
    • Organisation size: 1 micro-enterprise (<10 employees) and 2 large companies/organisations (>250 employees).
    • Sector of activity: 1 education, 1 business, 1 audiovisual.
    • Executive profile: 1 chief executive officer/founder and 2 technical directors (chief information officer/chief data officer, chief technology officer/digital ecosystem management).
    • Gender: 2 men and 1 woman.

Interview duration: approximately 45-60 min.

Fieldwork dates: 21 to 29 May 2025.

Interview script: Prepared by GAD3 and validated by Planeta Formación y Universidades.

 

Technical specifications. Online surveys:

Universe:

• • • Executives, CEOs, or decision-makers in companies from different sectors: healthcare, education, business, and audiovisual.
    • Employees in organisations from different sectors (healthcare, education, business, and audiovisual), residing in the countries of interest.

Geographical scope: National (Colombia).

Information collection procedure: Computer-assisted web interview (CAWI).

Sample size:

• • • Employees: 365 interviews.
    • Executives: 306 interviews.

Sampling error:

• • • Employees: ±5.1%
    • Managers: ±5.6%

Interview duration: approximately 7 minutes

Fieldwork dates: 8 May to 3 June 2025.

Questionnaire: Closed questions designed by GAD3 and validated by Planeta Formación y Universidades