According to the conclusions of the “Merck.Sustainable or nothing: The future that European Millennials and Zeta’s want” study, carried out by GAD3, 9 out of 10 young people in our country would be willing to change their habits to reduce their impact on the environment.
The results also reveal that, in the case of Spain, if it were up to young people to choose which global challenges to address in order to achieve the future they aspire to, they would choose cancer (56%), environmental threats (43%) and gender equality (32%). 35% of young people in our country give the same importance to their commitment to sustainability as they do to their leisure and free time.
You can find all the data from the study at the following link: Merck
Universe: general population aged 18-35 years.
Quotas: distributed according to the target population by gender and age (18-24 years old, Generation Z and 25-35 years old, Millennial Generation).
Data collection procedure:computer-assisted online interview (CAWI).
Sample size: 6,119 interviews with the following distribution:
Sampling error:+-1.3% for a confidence level of 95.5% (two sigma) and under the worst-case scenario of P=Q=0.5 under the assumption of simple random sampling.
Interview duration:6 minutes.
Questionnaire:31 closed questions
Fieldwork dates:6 to 13 May 2022.