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The Valencian Association of Business Owners (AVE) and GAD3 present the third edition of the Barometer on the Perception of Business Owners
On 13 January 2026, the Canary Islands hosted the presentation of the results of the 2025 Business Barometer, which analyses the contribution of business owners to society and how this group is perceived by the public.
The event consisted of two presentations held in Las Palmas de Gran Canaria and Tenerife, organised in collaboration with the Canary Islands Family Business Association (EFCA).
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First presentation event in Tenerife.
The event was opened by Tomás Barreto, President of the Canary Islands Family Business Association (EFCA), who highlighted the essential role played by business owners in today’s society. Barreto noted that, despite their contribution to economic and social development, certain groups continue to hold a negative perception of business owners. In this context, he underlined the importance of the Barometer, which provides an objective, data-driven view of the work and impact that family businesses generate in society.
Tomás Barreto, President of EFCA, in Tenerife
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Opening address by Vicente Boluda
Following the welcome address, Vicente Boluda, President of AVE, explained that the Barometer was launched with the aim of enhancing the public image of business owners and serving as a source of rigorous information. During his speech, he stressed the importance of having up-to-date data when discussing business owners, ensuring that public debate is grounded in objective and accurate representations of reality.
Vicente Boluda, President of AVE, in Las Palmas de Gran Canaria
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Presentation of the GAD3 study
Following this, Narciso Michavila, President and Founder of GAD3, presented the results of the Barometer and offered an in-depth and up-to-date reflection on the essential role of business owners in society. Michavila explained the findings as a faithful reflection of how the public currently perceives business owners and their contribution to collective progress.
Exposición de los resultados del estudio por parte de Narciso Michavila, presidente de GAD3.
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Roundtable discussion: “The role of business owners in society”
Both events then featured a roundtable discussion focused on the role of business owners in society. During the debate, several key issues highlighted in the Barometer’s findings were discussed. In Tenerife, participants included Pedro Alfonso, President of the Tenerife Employers’ Confederation (CEOE Tenerife), and Cosmín Bolea, Research Coordinator at the European University of the Canary Islands. In Las Palmas de Gran Canaria, the panel brought together Pedro Ortega, President of the Las Palmas Confederation of Business Owners, along with business leaders Davinia Cabrera (Jucarne) and Timanfaya Rodríguez (Grupo Ari).
