-
A meeting between experts and professionals in the fields of digitization, business, and artificial intelligence, where they could discover, debate, and share ideas.
Planeta Formación y Universidades presented the second edition of the AI Barometer, this time focusing on workers and managers, at an event held at the La Razón Forum, which brought together experts and leaders from the business and technology sectors. The meeting was opened by Francisco Marhuenda, director of La Razón, who highlighted the relevance of AI in the corporate environment and the importance of analyzing how it is perceived and used in Spanish companies.
Source: Photograph by Gala Conde.
The event was attended by Miguel López-Valverde, Minister for Digitalization of the Community of Madrid, who in his opening speech emphasized the importance of digitalization and the incorporation of AI into working and social life. Montserrat Civera, Academic Director of Planeta Formación y Universidades, contextualized the event and presented the central theme of this edition: the Nex·IA Artificial Intelligence Center and the second edition of the AI Barometer, which explores how managers and workers perceive, use, and train in this key technology for productive transformation.
Source: Photograph by Gala Conde.
-
Use, perception, and impact of AI on data
Next, Narciso Michavila, president of GAD3, presented the results of the study conducted by GAD3, highlighting perceptions about the use of AI, its impact on different sectors, the barriers faced by companies, and the benefits it can bring today.
Source: Photograph by Gala Conde.
-
A sectoral look at the impact and adoption of AI in the workplace
The event also included a round table discussion, moderated by Arantxa Herranz, with the participation of experts from different sectors:
- Montse Civera, Academic Director of Planeta Formación y Universidades
- Javier Martínez, Director of Customer Engineering at Google Cloud Spain
- Carmen Manteca, Head of Talent Acquisition at Deloitte.
- Javier Villalón, Director of Healthcare Management at Vithas
- Silvia de Cristóbal, Development and Transformation Manager at Grupo Atresmedia
- Irene Yusta, Director of Data & AI at MasOrange
During the round table, participants discussed knowledge and perception of AI, its adaptation in the workplace, automation, efficiency, and new professional roles. Participants agreed on the potential of AI to automate routine tasks and improve products and services, although they noted that less than 20% of companies offer specific training and many workers fear the impact on employment. They also analyzed sectoral speeds and barriers: audiovisual and education are leading the way in adoption, while healthcare and other companies are progressing more slowly. Training, lack of knowledge, and regulation were identified as the main obstacles, underscoring the importance of creating partnerships between companies and training centers.
Source: Photograph by Gala Conde.
Emilio Viciana, Minister of Education, Science, and Universities, closes the event, contextualizing the work being done by institutions, especially those involved in education, to promote training in artificial intelligence, such as the creation of new specialized centers or training cycles, and even the new challenges posed by AI in education, such as new forms of assessment.
Source: Photograph by Gala Conde.
-
So, what is the conclusion?
AI is widely known in the four countries where the study was conducted: Spain, Colombia, Italy, and France, although Spain has invested less in its adoption. Managers and workers perceive the technology differently: while the former consider it an ally for automating tasks and increasing competitiveness, the latter are somewhat skeptical. The audiovisual and education sectors lead the way in its implementation, compared to others such as healthcare, where progress is slower. Lack of training and knowledge remains the main barrier, although many professionals want to learn, and AI is beginning to transform job roles, reducing routine tasks and allowing people to focus on higher-value activities.
